Days on Market
Marketing duration
Shows how long a property has been actively listed for sale or rent. This can provide insights into market conditions, pricing strategy, and property desirability.
What This Means
This shows how long the property has been advertised. Short time (under 14 days) suggests high demand or good pricing. Long time (90+ days) may indicate overpricing or issues.
Score Ranges
Fresh Listing
Less than 14 daysNew to market. Highly desirable property or just recently listed. Act quickly if interested.
Normal Marketing
14-30 daysTypical marketing period in most markets. Property is generating interest.
Extended Marketing
30-90 daysLonger than average. May indicate overpricing, specific property issues, or seasonal market conditions.
Stale Listing
90+ daysSignificantly overpriced or has unique characteristics limiting the buyer pool. Vendor may be more open to negotiation.
Practical Advice
- Compare with local average days on market
- Longer periods may mean room for negotiation
- Consider seasonal factors (property market slower in winter)
- Check if price has been reduced during marketing
- Very quick sales may indicate underpricing or high-demand area
Key Points
- Compare with local average days on market
- Longer periods may indicate room for negotiation
- Consider seasonal factors (slower in winter)
- Check if price has been reduced during this time
- Very quick sales may indicate underpricing or high demand area
Additional Information
Days on market can vary significantly by location, price point, and property type.