Area Information

Burslem Ward is a compact district borough unitary ward covering an area of just 2.4 square kilometres. It forms part of the historic Potteries in Staffordshire, England, and holds the distinction of being known as the mother town of this industrial region. The ward is situated on the eastern ridge of the Fowlea Valley, a location defined by specific landmarks including Middleport, Dalehall, Longport, and Westport. Its boundaries are marked by the West Coast Main Line and A500 to the west, with the Trent and Mersey Canal running along the southern and western edges. The local geography includes areas such as Trubshaw Cross and Brownhills, creating a dense urban environment that is very different from the open countryside found elsewhere. Residents find living in Burslem Ward within a landscape historically significant for its connection to the pottery industry known as the Staffordshire Potteries. The ward features a mix of Georgian and Victorian architecture alongside older brick bottle kilns, reflecting a strong industrial heritage. A welcome walk can take you to the Burslem Cemetery, laid out in 1879. This cemetery contains the ashes of the novelist Arnold Bennett and holds 130 Commonwealth war graves, adding a layer of historical prestige to the local landscape. You will encounter the neo-classical Burslem Town Hall, built in 1911, which stands as a key civic building. While the town retains much of its local charm with independent shops and pubs, the community feels notably quieter today compared to its prosperous Victorian past. Despite its modest size, the area maintains a distinct identity through its proximity to the Trent and Mersey Canal and its unique position on the city's eastern ridge.

Area Type
District Borough Unitary Ward
Area Size
2.4 km²
Population
1174
Population Density
482 people/km²

Demographics

The community profile of Burslem Ward is characterised by an exceptionally mature age structure. The median age within the ward is 70 years, indicating a population heavily skewed towards older residents. Most households consist entirely of older individuals, contributing to a demographic where the total age group constitutes the most common age range for the area. This high concentration of elderly residents shapes the daily rhythm of the neighbourhood, with services and social activities likely catering to an older demographic. With a limited population of only 1,174 people spread across 2.4 square kilometres, the area has a density of 482 people per square kilometre. While this density places the ward above the national average for sparsely populated rural areas, the small population size means that streets and public spaces can feel very local and intimate. Insights into home ownership within Burslem Ward reveal that 39% of residents own their homes outright or with a mortgage. For three-quarters of the population, housing remains a rental arrangement. This high proportion of rented accommodation aligns with the presence of Burslem Town Hall and the availability of social services in the local area. The diversity of the ethnic group and the breakdown of household composition are recorded in the data, showing trends typical of ageing urban wards in the Potteries. You will find that the religious makeup and predominant ethnic groups reflect a community that has seen significant demographic shifts over the last century of industrial and post-industrial change. The data suggests a stable, settled community rather than a transient population, which often correlates with the presence of long-established institutions like the churches of St John's Anglican or St Joseph's Catholic.

Household Size

total
most common

Accommodation Type

total
most common

Tenure

39
majority

Ethnic Group

total
most common

Religion

total
most common

Household Composition

total
most common

Age

70
median
Age: Total
most common

Household Deprivation

N/A
with no deprivation

NS-SEC

16
in Lower managerial occupations

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Planning

Planning Constraints

  • Flood Risk
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  • Ramsar Wetland Sites
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  • Area of Outstanding Natural Beauty
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  • Protected Nature Reserve
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  • Protected Woodland
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Frequently Asked Questions

What is the community feel and who lives in Burslem Ward?
Burslem Ward has a mature demographic with a median age of 70. The population is relatively small at 1,174, which creates a close-knit feel. Most households consist of older individuals, though only 39% of residents own their homes, meaning you will find a high mix of renters. The community is quiet today compared to its industrial past, situated near landmarks like Burslem Cemetery and the neo-classical town hall.
How are the transport and connectivity options for residents?
You will benefit from an excellent fixed broadband score of 93, ensuring reliable internet for working from home. There is no railway station in the ward itself, but Stoke-on-Trent station is just a few miles away on the West Coast Main Line. Local buses link the Potteries towns, and the A500 and A50 offer road access. Manchester Airport is approximately 45 minutes away by car.
What should I know about safety and environmental risks?
The flood risk is low with a safety score of 9.47, and there are no protected wetlands or nature reserves within the 2.4 square kilometres. However, the crime risk is critical, scoring only 22 out of 100 as higher scores indicate lower risk. Crime rates are above average, so you may need to consider enhanced security measures for your home and personal safety while living in Burslem Ward.

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